Yoga Mat Market By Region – Global Opportunities & Forecast, 2020-2027

 Global Yoga Mat Market

In accordance with the GMI Research report, the Yoga Mat Market will significantly expand over the forecast period. This is because of the accelerating penetration of internet and rising government initiatives to create more knowledge among individuals about the benefits of yoga.

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Yoga Mat Market Dynamics

The widespread outburst of coronavirus has influenced the economic functioning of almost all countries in the world. The pandemic has altered the emphasis of people towards their health to eradicate the risk of catching virus. The increasing inclination of individuals towards yoga and other physical activities at their homes owing to the temporary closure of gyms and other workout places will further strengthen the Yoga Mat market size. Further, yoga has gained immense prominence throughout the world. In accordance with the Worldwide Survey of Fitness Trends conducted in 2018, yoga is the most alluring fitness trends across the world in the same year. Moreover, the Eventbrite projected that on an average yoga practitioner disburses USD 90 per month on yoga, thus totalling to approximately USD 62,000 in their entire life on yoga classes and instrument.

The accelerating number of yoga studios in emerging and developed nations is further adding to the market growth. For example, the Indian government, in 2017, declared to start 100 yoga parks in the nation. Furthermore, as per Yoga Mat global market report, leading market players in the market are emphasising on deploying eco-friendly and disposable materials to produce yoga mat. Prana, the most favoured brand in the North American region, is providing 100% natural cotton with reusable material for yoga mats.

However, the usage of substitute materials such as grass lawns, bathmats, or woven carpets, primarily in South Asian countries such as India, is hindering the growth of global Yoga Mat market.

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