Yoga Mat Market By Region – Global Opportunities & Forecast, 2020-2027
Global Yoga Mat Market
In accordance with the GMI Research report, the Yoga Mat Market
will significantly expand over the forecast period. This is because of
the accelerating penetration of internet and rising government initiatives to
create more knowledge among individuals about the benefits of yoga.
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Yoga Mat Market Dynamics
The widespread outburst of coronavirus has influenced the economic
functioning of almost all countries in the world. The pandemic has altered the
emphasis of people towards their health to eradicate the risk of catching
virus. The increasing inclination of individuals towards yoga and other
physical activities at their homes owing to the temporary closure of gyms and
other workout places will further strengthen the Yoga
Mat market size. Further, yoga has gained immense prominence throughout
the world. In accordance with the Worldwide Survey of Fitness Trends conducted
in 2018, yoga is the most alluring fitness trends across the world in the same
year. Moreover, the Eventbrite projected that on an average yoga practitioner
disburses USD 90 per month on yoga, thus totalling to approximately USD 62,000
in their entire life on yoga classes and instrument.
The accelerating number of yoga studios in emerging and
developed nations is further adding to the market growth. For example, the
Indian government, in 2017, declared to start 100 yoga parks in the nation.
Furthermore, as per Yoga Mat global market report, leading market players
in the market are emphasising on deploying eco-friendly and disposable materials
to produce yoga mat. Prana, the most favoured brand in the North American
region, is providing 100% natural cotton with reusable material for yoga mats.
However, the usage of substitute materials such as grass
lawns, bathmats, or woven carpets, primarily in South Asian countries such as India,
is hindering the growth of global Yoga Mat market.
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